In today’s competitive digital landscape, it’s crucial for dental practices to establish a strong online presence to attract new patients and retain existing ones. An essential aspect of your online visibility is optimizing your Business Profile (formerly Google My Business) listing. With the majority of potential patients relying on Google search to find dental services, an optimized GMB listing can drastically impact your practice’s success.

This comprehensive guide will help you master the process of optimizing your dental practice’s Business Profile (formerly Google My Business) listing, ensuring accurate information, high search visibility, and ease of access to potential patients. We’ll cover the critical aspects of GMB optimization, from claiming and verifying your listing to utilizing strategies like adding high-quality photos, gathering reviews, and monitoring Insights data. With these actionable tips at your disposal, you’ll be well-equipped to make your dental practice stand out in the local search landscape.

1. Claiming and Verifying Your Business Profile (formerly Google My Business) Listing

The first step in optimizing your dental practice’s Business Profile (formerly Google My Business) listing is to claim and verify it. This ensures you have control over the information displayed and allows you to make necessary changes.

Go to [Business Profile (formerly Google My Business) and sign in with your Google account. If you don’t have an account, create one.
Search for your practice’s name and complete the steps to claim the listing. If it is not listed, select “Add your business” and provide the relevant details.
Google will send a postcard to your business address with a verification code. Enter the code in your GMB account to complete the verification process.

2. Providing Accurate and Comprehensive Business Information

An essential part of GMB optimization is ensuring your listing reflects accurate and complete business information, making it easier for potential patients to find and contact your dental practice.

Name: Use the exact name of your practice as it appears on your website and offline marketing materials.

Address: Input your practice’s correct, complete address, and check it on Google Maps to ensure its accuracy.

Phone Number: Provide your practice’s local phone number, so potential patients can contact you directly.

Website: Include your website URL. Ensure that the link directs users to your practice’s homepage or a dedicated landing page.

Hours: Display your practice’s accurate hours of operation and update them as necessary (e.g., holidays or special circumstances).

3. Optimizing Your GMB Listing with High-Quality Photos

Adding high-quality photos to your GMB listing is an excellent way to showcase your dental practice, making it more enticing and approachable to potential patients.

Exterior Photos: Upload exterior shots of your practice, with clear signage and ample lighting, to help patients locate your practice more easily.

Interior Photos: Emphasize your practice’s cleanliness and comfort with images of your waiting areas, treatment rooms, and staff.

Staff Photos: Professional-looking portraits of your dental team can help build trust and familiarity with potential patients.

Before and After Photos: If possible, include patient-approved before-and-after shots to showcase the results of specific dental procedures (e.g., teeth whitening, dental veneers).

4. Encouraging and Managing Patient Reviews

Patient reviews heavily influence potential patients’ decision-making and can boost your GMB listing’s search visibility. Gather and manage patient reviews to improve your practice’s credibility and ranking.

Incentivize Reviews: Encourage your patients to leave feedback by offering incentives like discounts or entry into raffles for dental products/services.

Display Reviews on Your Website: Embed GMB reviews directly on your website to extend their reach and influence.

Respond to Reviews: Take the time to respond to all reviews, both positive and negative, demonstrating your commitment to excellent patient care.

Act on Feedback: Use patient feedback to make improvements to your practice and invite patients who left negative reviews to discuss their concerns privately.

5. Utilizing GMB Posts to Boost Engagement

GMB Posts give your dental practice the opportunity to showcase recent updates, promotions, events, or dental tips directly on your listing, enhancing user engagement and the overall appeal of your dental practice.

Promotions and Special Offers: Share promotions for new patients, teeth whitening specials, or discounts on specific treatments.

Dental Tips and Blog Posts: Promote dental health tips or link to recent blog posts, showcasing your expertise and adding value for potential patients.

Events and Webinars: Announce upcoming events, workshops, or webinars to engage your target audience.

COVID-19 Updates: Keep patients informed about any pandemic-related practice changes (e.g., safety protocols, appointment scheduling adjustments).

6. Leveraging GMB Insights and Analytics

Monitoring your GMB listing’s performance is vital for identifying areas of improvement and further optimizing your efforts.

Access GMB Insights: From your GMB dashboard, click on “Insights” to access valuable data related to your listing’s performance.

Understand Key Metrics: Familiarize yourself with key metrics like search visibility, user actions, and phone calls, aiding in assessing the effectiveness of your GMB optimization.

Assess Photo Performance: Track photo views and compare your performance against industry benchmarks to identify areas for improvement.

7. Enabling GMB Features for Dental Practices

Enhance your GMB listing by enabling and utilizing features specifically designed for dental practices.

Appointment Booking: Integrate appointment-booking software, like LocalMed, with your GMB listing to streamline appointment scheduling for patients.

Messaging: Enable GMB Messaging, providing an additional communication channel for your patients and improving overall accessibility.

Products and Services: List your dental products and services directly on your GMB listing to provide potential patients with a clear understanding of your offerings.

By following these detailed steps for optimizing your dental practice’s Business Profile (formerly Google My Business) listing, you can increase your online visibility and enhance your practice’s reputation, attracting new patients and retaining existing ones.


Optimizing your dental practice’s Business Profile (formerly Google My Business) listing is an indispensable aspect of local online marketing. By implementing the strategies detailed in this guide, you’ll boost your practice’s search visibility, engage potential patients, and increase appointment bookings. Don’t underestimate the potential impact a well-optimized GMB listing can make on your practice’s overall growth.

At Energize Group, we specialize in dental marketing strategies and can help elevate your practice’s online visibility, including optimizing your Business Profile (formerly Google My Business) listing and tailoring a digital marketing strategy to your specific goals. Are you ready to transform your dental practice’s online presence and attract more patients? Contact Energize Group today and discover how our expert team can help make your dental practice shine in the local search landscape.